The 17th Philippine SME Industry Expo and Convention (PHILSME) Entrepreneur and Franchise Version, held Nov. 28-29 on the International Industry Heart Metro Manila, drew 10,000 guests, connecting small and medium enterprises (SMEs) with 180 manufacturers providing industry equipment, applied sciences, franchise fashions, and expansion answers.
PHILSME CEO and Managing Director Trixie Esguerra-Abrenilla led the development and shared: “PHILSME is constructed for SMEs — to lend a hand them to find answers, companions, and alternatives that transfer them ahead. The standard of engagement on the 17th version displays how intentional marketers have develop into in choosing the proper equipment for expansion.”
Turning in the keynote cope with, DTI Assistant Secretary Grace Baluyan highlighted the dimensions of the venture sector: “MSMEs represent just about all industry institutions within the nation, with over 99% of registered enterprises belonging to the micro, small, and medium-enterprise class.”
A robust lineup of commercial mentors and business practitioners led studying classes all over the development, together with Francis Kong, Dean Pax Lapid, Jonathan Yabut, Myrna ‘Mommy Negosyo’ Natividad, Reymond ‘Boss RDR’ Delos Reyes, Kimberly ‘Kimilu’ Lu, and Kween Yasmin. Company leaders additionally shared crucial views, together with Norman Cloyd B. Sebastian, Vice President, Gross sales Distribution Division — Advertising and marketing Department, Toyota Motor Philippines, who mentioned SME mobility and operational scaling, and Joseph Jerome Francia, First Vice President and Head of Operations, GMA Global, who headed the GMA Pinoy TV panel “From In a foreign country to Personal Industry: Empowering OFWs to Transform Marketers,” offering sensible perspectives on transitioning from in a foreign country employment into industry possession.
Two PHILSME neighborhood occasions additionally came about all through the expo: the PHILSME Industry Community New Individuals Awarding Rite and a targeted Networking Evening attended by way of PHILSME Community contributors, exhibitors, and sponsors.
Exhibitors reported that the 17th version delivered exceptionally deep engagement, with SMEs taking time to research resolution have compatibility, discover implementation steps, and start up early-stage partnership discussions. Many described this expo as one of the crucial most powerful PHILSME editions when it comes to customer preparedness and seriousness.
Supported by way of 19 sponsors together with Toyota Motor Philippines as Diamond Sponsor and Platinum Sponsors GCash for Industry, Taho Tale, USA Poultry & Egg Export Council, Benchmark, and Canva, the expo registered robust industry job throughout sectors.
Momentum from the 17th version has led many exhibitors to start out booking their house for the 18th PHILSME on Would possibly 22-23, 2026 on the SMX Conference Heart, Pasay Town. Corporations having a look to faucet into this call for and meet their earnings objectives can protected exhibition slots at philsme.com/showcase. To discover partnership and sponsorship alternatives, consult with philsme.com.
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