A Virginia startup calling itself Operation Bluebird introduced this week that it has filed a proper petition with the United States Patent and Trademark Administrative center, asking the federal company to cancel X Company’s logos of the phrases “Twitter” and “tweet” since X has allegedly deserted them.
“The TWITTER and TWEET manufacturers were eliminated from X Corp.’s merchandise, services and products, and advertising, successfully forsaking the storied emblem, with out a goal to renew use of the mark,” the petition states. “The TWITTER hen was once grounded.”
If a hit, two leaders of the gang inform Ars, Operation Bluebird would release a social community below the identify Twitter.new, perhaps as early as past due subsequent 12 months. (Twitter.new has created a running prototype and is already inviting customers to order handles.)
Neither X Company nor its proprietor Elon Musk instantly answered to Ars Technica’s request for remark.
Michael Peroff, an Illinois lawyer and founding father of Operation Bluebird, mentioned that within the intervening years, extra Twitter-like social media networks have sprung up or won traction—like Threads, Mastodon, and Bluesky. However none have the dimensions or emblem reputation that Twitter did previous to Musk’s takeover.
“There indubitably are choices,” Peroff mentioned. “I don’t know that any of them at this day and age are on the scale that will make a distinction within the nationwide dialog, while a brand new Twitter in reality may.”
In a similar fashion, Peroff’s industry spouse, Stephen Coates, an lawyer who previously served as Twitter’s basic recommend, mentioned that Operation Bluebird objectives to re-create one of the most magic that Twitter as soon as had.
“I have in mind a while in the past, I’ve had celebrities react to my content material on Twitter all over the Tremendous Bowl or occasions,” he informed Ars. “And we wish that have to come back again, that entire the town sq., the place we’re all meshed in there.”
May It Paintings?
Elon Musk purchased Twitter in 2022 for $44 billion. He ultimately modified the corporate identify and emblem identification from Twitter to X. That call, Operation Bluebird says, created a gap for the Twitter identify to be officially deserted.
In July 2023, Musk himself tweeted that “we will bid adieu to the twitter emblem, and progressively, the entire birds.”
That was once when Peroff, a Chicago-area lawyer focusing on trademark and IP regulation, noticed a possibility now not handiest to say the identify Twitter but additionally to make use of the enduring illustrated brand that was once affectionately referred to internally as “Larry Chook.”
